Job Description

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

Job Description

This role is based in our 605 Third Avenue Office. 

Black Hat is seeking a strategic and creative Content Marketing Manager to lead our content initiatives and drive audience engagement across all event properties and cybersecurity product offerings.

In this role, you will develop and execute comprehensive content strategies that attract, engage, and convert prospects into event attendees and/or customers, while building brand authority in the cybersecurity industry sector and beyond.

Key Responsibilities

Content Strategy & Planning

• Develop and execute comprehensive content marketing strategies aligned with event goals and business objectives
• Create annual content calendars supporting event promotion cycles and year-round audience engagement
• Conduct content audits and competitive analysis to identify opportunities and gaps
• Define content themes, messaging frameworks, and editorial guidelines

Content Creation & Management

• Produce high-quality, engaging content across multiple formats including blog posts, whitepapers, case studies, videos, podcasts, and social media content
• Collaborate with subject matter experts, speakers, and industry leaders to create thought leadership content
• Develop event-specific content including speaker spotlights, agenda highlights, industry insights, and attendee success stories
• Manage content production workflows and editorial calendars

Multi-Channel Content Distribution

• Optimize content for various channels including website, email campaigns, social media, and paid advertising
• Develop content for pre-event, during-event, and post-event phases of the attendee journey
• Create content that supports lead generation and nurturing campaigns
• Ensure consistent brand voice and messaging across all content touchpoints

Performance Analysis & Optimization

• Track and analyze content performance metrics including engagement, lead generation, and conversion rates
• Use data insights to optimize content strategy and improve ROI
• Report on content marketing KPIs and their impact on event registration and revenue goals
• Conduct A/B testing on content formats, headlines, and distribution strategies

Cross-Functional Collaboration

• Partner with marketing, sales, and event teams to align content with business objectives
• Work closely with design and digital teams to ensure content is visually compelling and optimized
• Collaborate with speaker relations and programming teams to develop content around event themes
• Support PR and communications efforts with relevant content assets

Industry Expertise & Thought Leadership

• Stay current with industry trends, news, and developments relevant to our event sectors
• Build relationships with industry influencers, media, and content partners
• Represent the company at industry events and contribute to external publications when appropriate

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field, or demonstrable work experience equivalent
• 3-5 years of content marketing experience, preferably in events, B2B, or related industries
• Proven track record of creating content that drives engagement and conversions
• Strong writing, editing, and storytelling skills across multiple formats
• Experience with content management systems, marketing automation platforms, and analytics tools
• Understanding of SEO best practices and content optimization
• Project management skills with ability to manage multiple content streams simultaneously

Preferred

Qualifications

• Experience in the events or conference industry
• Knowledge of video production and podcast creation
• Familiarity with marketing automation and lead scoring
• Experience with paid content promotion and social media advertising
• Understanding of account-based marketing principles

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

 

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

The salary range for this role is $80,000 - $100,000 based on experience. 

This posting will automatically expire on 2/15/2025

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant

qualifications

and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here .

Job Tags

Full time, Work experience placement, Work at office, Remote work, Work from home, 3 days per week,

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